Samsung Electronics to Showcase AI TV New Technology in Europe

Experience the Latest Technologies and New Products at the Tech Seminar

Samsung Electronics announced on the 18th that it will hold the '2025 Europe Tech Seminar' in Frankfurt, Germany, until the 19th (local time), showcasing differentiated technologies of the 2025 model TVs and new artificial intelligence (AI) TV technologies.

The Tech Seminar, held since 2012 in major regions worldwide, is an event introducing Samsung TV's latest technologies and services to media and experts in the video and audio fields, providing industry professionals an opportunity to experience new products firsthand and exchange opinions.

Attendees are examining the 2025 model OLED new products at the '2025 Europe Tech Seminar' in Frankfurt, Germany. Photo by Samsung Electronics

This year's Tech Seminar will feature the 2025 Neo Quantum Dot Light Emitting Diode (QLED) 4K, OLED with 'Glare-Free 2.0' technology that reduces light reflection, lifestyle TVs, and various AI-based viewing experiences and sound technologies. It will also demonstrate various scenarios and conveniences, including intuitive user experiences such as gaming and kids' content using 'The Premiere 5.'

In particular, AI viewing experiences based on 'Vision AI' and customer-centric multi-device experiences (CX-MDE) will be showcased. Representative features include 'Click to Search,' which provides related information about the video, 'Real-Time Translation,' which converts foreign languages into the desired language, and 'Quick Remote,' which allows controlling the TV via a smartphone.

Samsung will also introduce the industry's first 'EclipSa Audio' technology, developed jointly with Google. Attendees can directly experience products equipped with this technology and 3D sound effects linked with soundbars.

Samsung Electronics plans to sequentially hold Tech Seminars in regions such as Southeast Asia and Latin America.