Lotte Wellfood's 'Zero Jelly' Sells Out in Canada... Costco Places Additional Orders Within a Month

ZERO Jelly Gains Popularity Among Canadian Consumers
'ZERO' Brand Continues Global Expansion

Lotte Wellfood announced on the 18th that its sugar-free and no-sugar brand 'ZERO Jelly' received additional orders from Costco Canada just one month after its launch.

A representative from Lotte Wellfood explained, "ZERO Jelly has become popular among Canadian consumers through word of mouth," adding, "Costco unusually placed additional orders in response to consumer reactions."

[Photo by Lotte Wellfood]

Canada ranks 4th in obesity rate among OECD member countries, but a sugar-free dessert market has not yet been established. To build this market, Lotte Wellfood introduced 'ZERO Jelly' in January. Costco is a global retail chain operating 108 stores in Canada. Last January, Lotte Wellfood also launched a special 'Pepero' product at Costco Canada.

A Lotte Wellfood official said, "A new K-dessert market has emerged through the sugar-free dessert 'ZERO Jelly,'" and added, "We will continue global exports with various 'ZERO' brand products."

Meanwhile, Lotte Wellfood's 'ZERO' brand has recorded steady growth every year since its launch in 2022, achieving sales of over 50 billion KRW last year. The 'ZERO Choco Pie,' launched in October last year, sold 6 million packs (500,000 boxes) within 50 days of its release.