Korea Tourism Promotion Center 'Hiker Ground' Surpasses 2 Million Cumulative Visitors

The Korea Tourism Organization announced on the 14th that the cumulative number of visitors to the Korea Tourism Promotion Center 'HiKR Ground,' operated by the organization, has surpassed 2 million.

HiKR Ground, which opened in July 2022, promotes itself as a 'K-content comprehensive playground.' It has become a must-visit tourist spot, gaining popularity not only among the younger domestic generation but also among overseas Hallyu fans. The average daily number of visitors to HiKR is about 2,600, which is more than 2.9 times the number of visitors to the promotional center before the pandemic in 2019. HiKR Ground signifies a warm greeting (Hi) from Korea (KR) to tourists worldwide and a playground for global travelers.

Foreign tourists visiting Hiker Ground are enjoying K-pop dance together.
Photo by Korea Tourism Organization

On the first floor of HiKR Ground, there is the 'HiKR Wall,' a media wall that showcases the charm of Korea at a glance. The second floor features an experience space where visitors can dance and create K-pop music video videos themselves. The third floor is designed to enjoy trendy Korean culture in immersive content forms, including a convenience store, karaoke, and streaming studio. The fourth floor operates as a pop-up store introducing hidden domestic tourist spots and offering diverse seasonal K-culture experiences. The fifth floor houses a comprehensive tourism information center and a lounge with a terrace overlooking Cheonggyecheon, providing a resting space for travelers.

Yoon Sung-wook, head of the Tourism Promotion Center Operations Team at the Korea Tourism Organization, said, "HiKR Ground is a playground where various K-contents can be enjoyed, receiving great responses from domestic and international tourists. The Korea Tourism Organization will continue to target global consumers with unique local content as well as interesting themes applied to everyday Korean life."

To celebrate HiKR Ground surpassing 2 million cumulative visitors, the Korea Tourism Organization will hold an event from the 15th to the 20th, giving away special HiKR souvenirs. Visitors can find the hidden number '200' throughout HiKR, take photos together, and upload them on their personal social networking services (SNS) with hashtags.