Signing of Win-Win Cooperation Agreement
for Mutual Growth with Local Small Business Owners
The Win-Win Growth Committee announced on the 14th that it has signed a win-win cooperation agreement with Lotte GRS, which operates Lotteria, to promote a culture of win-win growth in local communities.
To promote the spread of a win-win growth culture in local communities, the Committee has been continuously engaging in various activities that foster cooperation between large corporations and local small and medium-sized enterprises (SMEs) and small business owners, such as the 'Local Community Win-Win Growth Support Project' and 'Platform Building with Local Governments.'
Lee Dal-gon, Chairman of the Shared Growth Committee, is giving a greeting at the signing ceremony. Provided by the Shared Growth Committee
Through this agreement, Lotte GRS will collaborate with the Committee to discover hidden dessert hotspots in local areas and introduce them at Lotteria stores nationwide through the 'Lotri Dangil' campaign. This campaign will promote local small business owners' menus via social networking services (SNS) and return a portion of the proceeds to the respective local communities.
Lee Dal-gon, Chairman of the Committee, said, "We hope that this win-win cooperation agreement will serve as an opportunity for large corporations and local small and medium-sized business owners to grow together by coexisting."
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