Obigo Participates in Hyundai Motor Group Developer Conference 'Pleos 25'... "Exhibiting SDV Services"

OBIGO, a specialized company in SDV (Software-Defined Vehicle) service platforms, announced on the 14th that it will participate in the developer conference Pleos 25 hosted by Hyundai Motor Group at COEX, Seoul, on the 28th of this month.

At ‘Pleos 25,’ Hyundai Motor Group plans to unveil its new software brand ‘Pleos’ and showcase core technologies for software-centered vehicle development. OBIGO will present its self-developed SDV services at the business partner exhibition space prepared by Hyundai Motor Group.

Based on the solution technology it has provided so far, OBIGO is building customized SDV services for new user experiences in vehicles. At ‘CES 2025’ held in January this year, which it participated in together with Hyundai Mobis, OBIGO exhibited its self-developed bookmark-based personalized service ‘Pick Now’ and a game portal. It is also developing an AI-based audio portal service tailored to user preferences. Through this, OBIGO aims to provide drivers with a more enjoyable experience and propose a smart digital lifestyle.

OBIGO will participate in this exhibition together with its strategic affiliates in which it has made equity investments. It will showcase various SDV services alongside AI music tech startup ‘Applause’ and personalized SDV service specialist company ‘Yellowknife.’ OBIGO plans to continue exploring diverse cooperation opportunities to expand the SDV ecosystem in the future.

Hwang Do-yeon, CEO of OBIGO, said, “We are deeply grateful to Hyundai Motor Group for providing opportunities to expand the SDV ecosystem so that domestic companies can strengthen their competitiveness, and we look forward to many users and industry stakeholders experiencing the value of OBIGO’s SDV services.” He added, “OBIGO will continue its research and development to enhance competitiveness suitable for the SDV transition era.”