"Use Public Delivery Apps, Traditional Markets, and Local Shops"

Gwangju City, Institutions, and Organizations
Join Forces for Relay Consumption Promotion Campaign

Gwangju City conducted the "1st Quarter Consumption Promotion Campaign" to revive the livelihood economy on the 13th at Gwangju Songjeong Station area, with the participation of over 50 people including members of the Korea Women Consumers Federation and employees of the Gwangju Economic Promotion Win-Win Job Foundation. Photo by Gwangju City

On the 13th, Gwangju City held the 'First Quarter Consumption Promotion Campaign' around Gwangju Songjeong Station to help revitalize the local economy.

This campaign was promoted as a practical measure for the livelihood economy under the '2025 Gwangju Economy Together Step by Step' policy, which focuses on three key strategies: good consumption, good finance, and good jobs.

More than 50 participants, including Lee Kisung, President of the Gwangju Small Business Association, Lee Youngsook, President of the Korea Women's Consumer Association, association members, Gwangju City officials, and staff from the Gwangju Economic Promotion and Win-Win Job Foundation, took part in the campaign.

The campaign called for active citizen participation to overcome economic difficulties by encouraging the use of traditional markets and local shops, and promoting the use of the Gwangju public delivery app. Participants also visited and shopped at traditional markets such as 1913 Songjeong Station Market and Songjeong 5-Day Market.

On December 24 last year, the city held a consumption promotion campaign together with the Gwangju Small Business Association, Gwangju Merchants Association, and Gwangju Consumer Organization Council. Since then, the five district offices, city-affiliated corporations and foundations, and other related organizations have continued the campaign in a relay format, holding a total of 24 consumption promotion campaigns.

Furthermore, the campaign has evolved into a practical consumption promotion movement, with 19 city-affiliated organizations matched one-on-one with traditional markets to shop at least once a month and dine at nearby restaurants. Starting with this first quarter campaign, the city plans to continue the campaign every quarter going forward.

Joo Jaehui, Director of Economic and Startup Affairs, said, "Consumption must recover for the local economy to survive. Although these are difficult times for everyone, I ask that we all come together to bring warmth back to our frozen local economy. I sincerely ask for the active participation of citizens so that neighborhood businesses suffering from a consumption slump can regain their vitality."