Jeximix Opens First Official Store in Taiwan... "Additional Store Openings Planned"

Entry into Chinmei Department Store in Taichung

Activewear brand Jeximix, operated by Brand X Corporation, announced on the 13th that it will open its first official store in Taiwan.

The first store will open at Chinmei Department Store located in Taichung, central Taiwan. Jeximix has been steadily operating pop-up stores here since last year, expanding its touchpoints with local customers in Taiwan.

Chinmei Department Store is one of the most popular shopping malls among the 20s and 30s age group, and with nearby art museums and citizen squares, it is bustling with both locals and tourists throughout the year.

In line with the characteristics of the high foot traffic commercial area, the lineup has been optimized with high-demand products in Taiwan such as the Black Label Signature 360N, the running line RX, and the athleisure category.

The company expects that opening the first official store will increase market share and sales in Taiwan. It also sees this as an important foundation to enhance Jeximix’s global competitiveness as it pursues overseas market expansion.

Starting with the first store in Taichung, Jeximix plans to expand strategic stores focusing on key commercial areas such as Taipei within this year.

A Brand X Corporation representative said, "We will strive to grow as a brand leading the athleisure trend in Taiwan through strengthening online and offline channel strategies and various marketing activities."