Samsung Electronics Wins Most Awards in Multiple Categories at the '2025 Consumer-Selected Good Advertising Awards'

'Farewell to Housework Exhibition' Wins Minister of Culture, Sports and Tourism Award

Samsung Electronics announced on the 13th that it set a record for the most awards by producing five winning works at the '2025 Good Advertising Awards Chosen by Consumers,' hosted by the Korea Advertisers Association and the Korea Consumer Agency.

'Good Advertising Award Selected by Consumers in 2025' Minister of Culture, Sports and Tourism Award-winning 'Farewell to Housework Exhibition'. Photo by Samsung Electronics

Samsung Electronics received the Minister of Culture, Sports and Tourism Award for 'Farewell to Housework Exhibition' (Outdoor Advertising Video category). The Farewell to Housework Exhibition cleverly depicted the change of AI home appliances replacing housework through a witty exhibition. It also won awards for 'The Secret of BESPOKE AI Refrigerator' (Digital category), 'Voices of Galaxy' (Digital category), 'Because I Want to Do Well' (Print category), and 'GO ULTRA Challenge' (Digital category).

Soyeon Jang, Vice President of Samsung Electronics Korea, said, "We are honored that the campaign we conducted to sincerely convey the value of our products and changes in daily life to consumers won the most awards in five categories," adding, "We will continue to communicate through original brand campaigns."