Marketing Events Including Invitation for 9,000 Participants
Kia announced on the 11th that it will begin accepting contracts for its first electric sedan, the 'The Kia EV4.'
The EV4 sales prices before applying electric vehicle tax benefits (individual consumption tax 3.5%) are as follows: Standard ▲Air 41.92 million KRW ▲Earth 46.69 million KRW ▲GT Line 47.83 million KRW, Long Range ▲Air 46.29 million KRW ▲Earth 51.04 million KRW ▲GT Line 52.19 million KRW.
Considering electric vehicle tax benefits and government and local subsidies, the actual purchase price is expected to be in the 34 million KRW range for the Standard model (based on Seoul) and in the 38 million KRW range for the Long Range model.
Kia is also introducing the 'Multiple Care Program' to reduce customers' purchasing burden and enhance vehicle value. For subscribers to the representative financial product 'K-Value' deferred installment program, benefits include ▲a special interest rate of 3.9% (36 months) ▲60% residual value guarantee for 3 years ▲free provision of LG Energy Solution battery life care solution for 3 years (worth 12,100 KRW per month) ▲battery management goal achievement reward of 2 million KRW.
Additionally, through the 'e-Life Package,' which includes benefits necessary throughout the electric vehicle lifecycle such as charging, vehicle care, and used car price guarantees, Kia supports a more convenient electric vehicle usage experience.
Along with the EV4 launch, Kia will conduct marketing events that can be experienced both online and offline. In collaboration with the fashion platform Musinsa, Kia will produce an online showcase and photo shoot centered on fashion products that match the EV4 design concept, as well as a digital fashion film capturing everyday styling with the EV4.
Also, for customers participating in the 'EV4 Early Check-in' event, Kia will operate the 'EV4 Exclusive Preview' where they can experience the vehicle. From the 29th to the 30th, a total of 9,000 people, including pre-registered customers and one accompanying person, will be invited to Kia360, EV Unplugged Ground Seongsu, Kia flagship stores in Gangseo, Incheon, Gwangju, Wonju, and Kia showrooms.
Jung Won-jung, Vice President and Head of Kia's Domestic Business Division, said, "In the domestic electric vehicle market, which has been centered on SUVs, the EV4 will present a new direction," adding, "We have prepared various events so that many customers can experience the charm of the EV4."
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