Sota Collection Accelerates Luxury Hotel Brand Expansion with New 'Sota Suite' Opening in Busan Seomyeon

Lifestyle hotel brand SOTA Collection has opened ‘SOTA Suite Busan Seomyeon’ in Seomyeon, Busan, marking a full-scale expansion of the brand in major cities across Korea.

SOTA Suite Busan Seomyeon reflects SOTA Collection’s distinctive luxury lifestyle hotel concept, offering stylish interiors and premium services. Based on the brand philosophy of ‘State of arts,’ it combines spaces that highlight the unique characteristics of each region with cutting-edge smart technology to provide an enhanced lodging experience.

Seomyeon, Busan, is a key commercial district where shopping, gourmet dining, and entertainment coexist, attracting a diverse range of travelers and business customers. SOTA Suite Busan Seomyeon offers modern and sophisticated design, private relaxation spaces, and customized concierge services that reflect these local features.

In particular, all guest rooms are equipped with the ‘SOTA Collection X Hotel Solution TV,’ allowing guests to experience differentiated IoT-based smart services within their rooms. Through the smart PMS system (Oatech) linked with the TV, guests can enjoy innovative lodging conveniences such as mobile check-in/check-out, indoor environment control, and personalized content provision.

Additionally, residence-type rooms for long-term stay guests have been arranged to keep pace with premium stay trends. The lounge located on the 29th floor of the hotel offers an open city view, and the fitness center and screen golf facilities provide the best rest and leisure experiences for both short- and long-term guests.

SOTA Collection is evolving beyond simple lodging spaces into hotels where art and technology coexist. At SOTA Suite Busan Seomyeon, special artworks created in collaboration with renowned artists are displayed in frames within the rooms, creating a sophisticated atmosphere rarely seen in conventional hotels.

This initiative presents a new concept where the hotel itself becomes a gallery, going beyond the typical bland hotel space, and is expected to leave a strong impression on MZ generation travelers who value a stylish lifestyle.

SOTA Collection is expanding its brand portfolio by introducing luxury lifestyle hotels in urban settings starting from Seomyeon, Busan, moving beyond its premium nature stays in locations such as Sokcho, Yangyang, and Yeosu. Plans are underway to expand to major hubs like Pyeongtaek and Incheon, aiming to establish itself as a premium hotel collection that spans not only Korea but also the global market.

SOTA Suite Busan Seomyeon will begin official reservations from April 1, accompanied by special promotions to celebrate the grand opening.

In particular, a special discount event for long-term stay guests will be held to commemorate the opening, and details of the promotion can be found on the official SOTA Suite Busan Seomyeon website.