Local Briefing for Japanese Outbound Travel Agencies, Promotion of Pohang's Tourism Resources
Diversifying Strategies: Supporting Overseas YouTubers, Broadcast Advertising, Fam Tours, and Expos
Pohang City has launched a full-scale campaign to attract 10 million tourists, focusing on attracting overseas visitors.
On the 6th, the city held the '2025 Pohang Tourism Briefing in Fukuoka' targeting Japanese outbound travel agencies in Fukuoka, Japan.
On the 6th, Pohang City held the '2025 Pohang Tourism Briefing in Fukuoka' targeting Japanese outbound travel agencies in Fukuoka, Japan. Photo by Pohang City
The briefing was attended by 15 major travel agencies from the Kyushu region, and Pohang actively promoted its tourism resources, including attractions and local cuisine.
Additionally, the city introduced various tourism products designed to attract Japanese tourists, such as historical tour courses based on the historical ties with Japan and K-drama courses for Hallyu fans.
To effectively communicate Pohang's tourism appeal to Japanese travel agencies, the city provided Japanese-language brochures and tourist maps, and proposed familiarization tours so that travel agency representatives could experience Pohang firsthand and plan customized products accordingly.
Furthermore, the city drew attention by presenting practical support measures, including incentives for attracting tourists, to assist Japanese travel agencies in developing Pohang tourism products.
After the briefing, individual visits were made to major travel agencies such as HIS, Japan's largest travel agency, to persuade them to develop travel products related to Pohang, and discussions were held with Asahi Broadcasting Corporation regarding broadcast advertisements.
Prior to the briefing, on the 5th, the city visited the Camellia Line at Hakata Port in Japan to request the placement of Pohang promotional materials and met with the Cruise Department of Fukuoka City Hall to discuss tourism exchange plans.
In addition, broad activities were carried out to attract Japanese tourists, including consultations with the Korea Tourism Organization's Fukuoka branch on promoting Pohang's tourism content and revitalizing tourism projects.
Pohang City plans to maximize the attraction of Japanese tourists by supporting Japanese YouTubers who prefer small city travel, participating in Japan's largest tourism expo, 'Tourism EXPO Japan,' and conducting local road marketing in Japan.
Alongside this, based on successful marketing in the Japanese market, the city plans to expand overseas marketing to China, Taiwan, Southeast Asia, and other regions by leveraging the popularity of hit K-dramas such as 'When the Camellia Blooms,' 'Hometown Cha-Cha-Cha,' and 'My Perfect Secretary.'
Park Sang-jin, head of the Tourism Convention City Promotion Headquarters, said, "This year, we will put all our efforts into overseas marketing with the goal of attracting 10 million tourists. We will do our best to attract many overseas tourists by developing various tourism products and conducting active promotional activities."
Last year, the number of tourists who visited Pohang was approximately 7.152 million.
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