Expanding Air Seoul Logo Product Sales to E-Commerce Platforms
"Expecting Increased Additional Revenue and Enhanced Brand Awareness"
Air Seoul announced on the 6th that it will expand the sales channels of various logo products, which were previously sold only on its own mall, to external platforms such as Naver Store, Coupang, and 11st. The plan aims to achieve both increased additional sales and enhanced brand awareness.
Currently, Air Seoul plans and sells various products featuring its logo at the 'Air Seoul Gift Shop(#)'. Starting this month, all products, including popular items such as model airplanes, self-produced travel maps of small Japanese cities, and Line Friends collaboration goods, can also be purchased on major domestic e-commerce malls like Naver Store, Coupang, 11st, and Gmarket.
Through this, Air Seoul expects improved customer convenience throughout the entire process of purchase, delivery, and payment, as well as contributions to sales growth and brand awareness enhancement. An Air Seoul representative said, "To celebrate the expansion of goods sales channels, we are also preparing discount events related to the launch of new products for the upcoming new semester next week."
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