Bungaejangter Accelerates Global Secondhand Market Expansion with 'K-Pop Goods' Lead

131% Increase in Users Within One Year of 'Global Beonjjang' Launch
K-pop Star Goods Top Transaction Volume

Used goods trading platform Bungaejangter announced on the 6th that it is showing rapid growth in the global market. The increase in transaction volume was driven by the overseas user-exclusive service ‘Global Beonjjang’, collaboration with Japan’s Mercari, and linkage with global commerce platforms. K-pop star goods ranked first in transaction volume in the global business.

‘Global Beonjjang’ is a global exclusive service operated by Bungaejangter for overseas users, with active transactions centered on K-pop star goods, kidult items, and brand fashion. In particular, since the service launch in July 2023, the number of users increased by about 131% in one year, and last year, transaction amount increased by 63% and transaction volume by 46%.

Bungaejangter is actively promoting collaboration with global platforms for borderless used goods trading. After the partnership with Japan’s largest used goods trading platform ‘Mercari’, transaction amount and transaction volume surged more than 35 times respectively within 8 months of service linkage, accelerating the expansion of overseas business.

Bungaejangter is also continuously strengthening cooperation with global commerce platforms to expand overseas sales. Since October last year, through sales agency companies, the system has been linked with ‘eBay’ to support Bungaejangter users to easily sell products not only domestically but also overseas. Since the eBay linkage, as of February this year, Bungaejangter’s overseas sales transaction amount increased by 1105%, and transaction volume surged by 1553%. In addition, it is continuously expanding its overseas sales network through cooperation with Russia’s representative e-commerce platform ‘JOOM’, Japan’s purchasing agency platform ‘Doorzo’, and global direct purchase platform Deliverd Korea.

A Bungaejangter official said, “We are expanding our global business focusing on three pillars: advancement of the Global Beonjjang service, strategic collaboration with global platforms, and expansion of overseas sales channels,” adding, “Going forward, Bungaejangter plans to provide the fastest and most convenient used goods trading service in the global market and expand a borderless used goods trading ecosystem.”