A Better Secures Additional 1 Billion KRW Investment from Timeworks Investment

Strengthening Coupang Business in Korea
and Expanding into Overseas Platforms
such as Amazon, Shopee, and Lazada

Data-driven e-commerce solution company A-Better announced on the 6th that it has secured an additional 1 billion KRW in Pre-A funding from Timeworks Investment. This investment follows the 1 billion KRW raised from Capstone Partners at the end of last year, completing a total Pre-A funding round of 2 billion KRW for A-Better.

Najongyun, CEO of Timeworks Investment, which led this investment, evaluated, "A-Better's proven sales know-how in the domestic e-commerce market has great potential to expand into the global market." He added, "The growth potential of the self-developed commerce platform, the synergy between product distribution and platform business, and data-driven decision-making capabilities were key factors in deciding to invest."

A-Better has shown steady growth, achieving sales of 47.7 billion KRW last year. It continues to expand its product distribution and marketing support business areas, and its self-developed shopping reward platform, 'Chamsae Mart,' has seen a monthly user increase of over 200%.

A-Better plans to use the investment to strengthen product distribution and marketing support business on Coupang in Korea. It will also accelerate its entry into the global market, focusing on Amazon. In particular, it plans to actively enter the Southeast Asian market, including Shopee, a leading mobile commerce platform based in Singapore, and Lazada, the largest e-commerce platform in Southeast Asia.

Byungjun Kim, CEO of A-Better, said, "Through this investment, we will further strengthen our product distribution and marketing capabilities in both domestic and international e-commerce markets," adding, "We also plan to use the funds to advance and expand our self-developed e-commerce platform services."