idus, Campaign Supporting Female Artists on International Women's Day

Interviews with Female Artists Who Break Occupational Stereotypes
Carpenters, Farmers, and More Share Their Stories

Backpacker announced on the 5th that it will hold the "Women Who Break and Create" campaign on March 8, International Women's Day, on 'Idus,' the largest handmade commerce platform in Korea.

Idus planned this campaign to highlight women's challenges that break occupational stereotypes and to support the creative activities of unique artists. International Women's Day was officially designated by the United Nations (UN) in 1975 to honor women's social, economic, cultural, and political achievements and to promote women's rights.

This campaign consists of a special exhibition featuring over 150 female artists, an SNS support comment event, discount promotions, and more. Additionally, Idus published interview content spotlighting the challenges and professional awareness of female creators breaking occupational prejudices. The campaign features various artists such as ▲‘Woodmama,’ who challenged herself as a carpenter after marriage ▲‘Boseunginsamsa,’ a farmer continuing a family business for four generations ▲‘Kindigo Thejjok,’ a traditional indigo dyeing artisan ▲‘Trippy,’ an upcycling craft artist ▲and the ‘Social Enterprise Mokhwasongi Cooperative,’ which produces cotton sanitary pads and strives to create jobs for vulnerable groups, capturing their philosophies and stories.

Kim Donghwan, CEO of Backpacker, said, “About 60% of the artists affiliated with Idus are women, and we prepared this campaign to support female artists who quietly build their own artistic worlds and continue their creative activities. We will continue to actively discover various support measures for creative work and stable economic activities.”