Avenue France Starts 'Popup Adventure'... Shake Shack Food Truck Operating in Pangyo

Opening of Brand Collaboration Pop-up Series
Shake Shack Food Trailer Arrives at Avenue Franc 'Green Lounge'
Reusable Cup Giveaway for Purchases Over 20,000 KRW

Hoban Property, a subsidiary of Hoban Group, is launching a brand collaboration pop-up event at its premium dining street ‘Avenue Franc.’ Avenue Franc announced on the 5th that it will operate a premium burger brand ‘Shake Shack’ food trailer pop-up at Avenue Franc Pangyo in Seongnam, Gyeonggi Province.

This event is the first in the ‘POP-UP ADVENTURE’ series planned by Avenue Franc. It will run for about a month from the 7th to April 10th.

POP-UP ADVENTURE is a project designed to offer customers unique experiences. Various brands will collaborate to present pop-ups, exhibitions, and events. The Shake Shack food trailer pop-up will be held at the central plaza ‘Green Lounge’ of Avenue Franc Pangyo. Visitors can enjoy Shake Shack’s popular menu items such as burgers, fries, and beverages in a European-style space.

Additionally, on the first day of the event, March 7th, a limited number of reusable cups will be given to customers who purchase over 20,000 KRW on a first-come, first-served basis.

Avenue Franc officials stated, “Through POP-UP ADVENTURE, we will provide customers with special experiences,” adding, “We will continue to collaborate with various brands to offer differentiated content.”