Group Visits to Hyundai Premium Outlet Gimpo Increase
Number of Visitors Triples in Early 2024 Compared to Last Year
Foreign Tourist Sales Growth Rate Reaches 60%... Double Last Year’s Average
Exclusive Vouchers and Han River Fireworks Festival Also Prove Effective
Hyundai Department Store announced on the 5th that the number of foreign visitors to Hyundai Premium Outlet Gimpo until February this year has increased about threefold compared to the same period last year.
This figure counts the number of tourist buses carrying foreigners, with about 180 buses visiting the store over the two months until last month. Among the foreign customers visiting Hyundai Premium Outlet Gimpo, group visits organized mainly by travel agencies have increased. During this period, the sales growth rate of foreign tourists also rose to the 60% range, about twice the average of the 30% range last year.
The reason why many foreign tourists visited Hyundai Premium Outlet Gimpo is due to its geographical advantage of being close to the airport. It takes about 15 minutes to Gimpo Airport, which has international routes from countries such as China, Taiwan, and Japan, and about 40 minutes to Incheon Airport. The travel time to the airport is the shortest among outlets in the metropolitan area. Also, unlike other suburban premium outlets located relatively far from Seoul, Hyundai Premium Outlet Gimpo can be reached within about 30 minutes from any major tourist spots in downtown Gangnam and Gangbuk areas of Seoul.
Hyundai Premium Outlet Gimpo also attracts foreign tourists by having one of the best MDs (Merchandisers) in the country. In particular, the number of premium brands offering discount benefits to foreign shoppers is among the highest in domestic outlets, which the company analyzes as a reason why many foreign tourists seeking reasonable shopping visit.
In addition, differentiated services specialized for foreigners are also considered an advantage. Hyundai Premium Outlet Gimpo, promoting itself as a luxury resort-style outlet, provides various experiential services for foreign tourists. The weekend evening fireworks festival, which offers a view of the Han River while watching the fireworks, is very popular among foreign tourists. There are also abundant nearby tourist contents such as Han River cruises and bicycle riding that can be enjoyed near the Gimpo outlet.
Seo Se-gyu, the manager of Hyundai Premium Outlet, said, "Hyundai Premium Outlet Gimpo is close to the airport, has many premium brands offering discount benefits, and boasts excellent natural scenery overlooking the Han River, so the number of foreign tourists enjoying luxury shopping is steadily increasing." He added, "We will continue to expand experiential content and services for foreign tourists to strengthen our position as the best outlet preferred by foreign tourists."
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