'Kitchen Fit Max' Design Applied
Equipped with 9-Inch Touchscreen... Connects to AI Devices
Recognizes Up to 50 Types of Food, Manages Food List
Monitor Home Appliances and Smart Devices via Screen
Sequential Launch of 19 Models with Capacity Up to 640L
Samsung Electronics announced that it will sequentially launch new Bespoke refrigerator models starting from the 28th, featuring innovative artificial intelligence (AI) functions and the 'Kitchen Fit Max' design that satisfy usability, interior aesthetics, and installation convenience.
Lifestyle image of Samsung Electronics Bespoke 'Kitchen Fit Max' refrigerator new product. Photo by Samsung Electronics
Consumers who purchase these new products can install them like built-in refrigerators with only a 4mm gap on either side of the existing refrigerator cabinet, thanks to the 'Kitchen Fit Max' design, and can open the refrigerator door beyond 90 degrees. Previously, Samsung Electronics introduced the innovative design Bespoke refrigerator in Korea in 2019 and adopted the 'Kitchen Fit' type, which is designed with a depth of less than 700mm to fit the size of commonly used furniture cabinets.
Samsung Electronics explained that it applied new technology to minimize insulation thickness across the entire lineup of the Bespoke 'Kitchen Fit Max' refrigerator models. The 'Kitchen Fit Max' door reduced the insulation thickness to 8mm, which is about one-third of the thickness of the existing Kitchen Fit refrigerator. As a result, the storage space inside the door for beverages and sauces can be used approximately 22% more spaciously.
The 'Kitchen Fit Max' new product lineup to be released by Samsung Electronics this year includes a total of 19 models, such as the 'Bespoke AI Hybrid Kitchen Fit Max' equipped with AI functions through a 9-inch screen and 'AI Hybrid Cooling' using Peltier semiconductor elements, and the 'Bespoke Refrigerator 4-Door Kitchen Fit Max' which maximizes internal space up to 640L.
The 'Bespoke AI Hybrid Kitchen Fit Max' will be released first on this day. This product is equipped with a 9-inch touchscreen that allows convenient use of various AI functions. Users can utilize features such as 'Daily Board,' which summarizes personalized information like weather, schedules, and meal recommendations; 'AI Vision Inside,' which automatically recognizes food types when placing or removing items and creates a food list; the AI voice assistant 'Bixby'; and 3D 'Map View,' which provides a 3D map of home device information to easily monitor and control connected devices at a glance.
The upgraded 2025 version of the 'AI Vision Inside' function has increased the number of fresh food types it can recognize. It automatically recognizes 37 types of fresh food and generates a food list, making it convenient for users as they do not need to register food names individually on the screen. The newly added 'AI Food Manager' conveniently manages frequently purchased processed and packaged foods. Once the food name is saved initially, the refrigerator automatically recognizes and registers the food in the food list thereafter. It can recognize and register up to 50 types. Through the refrigerator’s built-in screen, users can also enjoy entertainment such as videos and music via internet, Samsung TV Plus, YouTube, and Spotify apps.
The 'Bespoke AI Hybrid Kitchen Fit Max' refrigerator also features the 'AI Hybrid Cooling' function, where the compressor and Peltier semiconductor elements operate together like a hybrid car to achieve optimal efficiency. This function was first applied by Samsung Electronics last year in a home refrigerator in Korea. In situations requiring strong cooling, the compressor and Peltier elements work together to cool quickly while maximizing energy efficiency.
The 'Bespoke Refrigerator 4-Door Kitchen Fit Max' model offers a maximum capacity of 640L, providing a good option for consumers who prioritize spacious internal capacity. It can store up to 25L more ingredients compared to the existing Kitchen Fit model. The 'Bespoke AI Hybrid Kitchen Fit Max' model has a capacity of 602L and will be available for pre-sale from today until the 5th of next month on Samsung.com and Samsung Store, with a retail price of 4.49 million KRW. The 640L capacity 'Bespoke Refrigerator 4-Door Kitchen Fit Max' model will be available for pre-sale from the 6th to the 17th of next month on Samsung.com and Samsung Store, with prices ranging from 3.09 million KRW to 3.69 million KRW depending on detailed features.
Samsung Electronics is also offering price discounts ranging from 300,000 KRW to a maximum of 700,000 KRW depending on the model for customers who pre-purchase the Bespoke 'Kitchen Fit Max' refrigerator. Additionally, customers who purchase the Bespoke 'Kitchen Fit Max' refrigerator together with a JBL Bluetooth speaker or Bespoke Qooker as a package will receive discounts of up to 790,000 KRW.
Moon Jong-seung, Vice President of Samsung Electronics’ DA Division, emphasized, "The 'Kitchen Fit Max' new product lineup is equipped with both the 'Kitchen Fit' design first introduced by Samsung Electronics and the 'AI Hybrid Cooling' function using Peltier elements." He added, "We will continue to introduce various home appliances that make consumers’ daily lives easier and more convenient through new innovative technologies that lead the market."
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