BioPort Korea Continues New Product Launches... "Accelerating Global Market Expansion"

Bioport Korea, a K-food specialized company currently pursuing a merger listing with DB Financial SPAC No.11, is rapidly growing and gaining attention in the global market.

It is accelerating its overseas market expansion by actively utilizing Costco's global distribution network. Recently, it has been securing steady sellers by introducing new products such as Japchae and watermelon juice.

Bioport Korea's Costco distribution sales in 2024 are estimated at approximately 35.2 billion KRW, recording an average annual growth rate of 86% over the past three years. This growth is not only due to the expansion of the distribution network but also the continuous increase in new product supply. Currently, the number of Costco stores worldwide, including in the United States, Australia, and Japan, is steadily increasing, and continuous growth is expected through product strategies tailored to each country's characteristics.

Bioport Korea's products have been selected twice as Costco global items, and based on these achievements, it is intensifying its global market penetration. A representative success case is the fried squid product, which became a mega-hit by selling 920,000 packs in 619 Costco stores worldwide within 15 months in 2023. This year, sweet potato fries are scheduled to be introduced in Costco stores worldwide, further expanding its influence in the global snack market.

Despite being a small and medium-sized enterprise, Bioport Korea possesses a wide range of products and merchandise comparable to large corporations. Based on strong planning capabilities, it releases about 30 new products annually, rapidly expanding its product lineup. The number of hit products with cumulative sales exceeding 10 billion KRW is also steadily increasing. This serves as a factor that strengthens competitiveness in the market by satisfying diverse consumer demands.

Additionally, Bioport Korea has been steadily increasing the sales proportion of directly manufactured products, focusing on fried foods and liquid teas, improving its operating profit margin. Recently, it has strengthened market penetration by launching new products targeting the global K-food trend, such as Japchae and watermelon juice. Japchae has gained popularity at Costco Canada and is preparing to enter the U.S. market, while watermelon juice has enhanced accessibility by applying ambient distribution technology differentiated from existing frozen products. It will first be introduced in domestic Costco stores in March, followed by plans for overseas market expansion.

Currently, Bioport Korea exports various food and beverage products, including snacks and liquid teas, to 33 countries worldwide, generating about half of its total sales from overseas. An industry insider commented, “Bioport Korea has a high potential for continuous growth in the global market through distribution network expansion and new product launch strategies. Especially for a small and medium-sized enterprise, it is exceptional to have a diverse range of products and merchandise, along with strong planning capabilities and a fast decision-making structure, which are its strengths.”

Fueled by this growth momentum, Bioport Korea recorded sales of 72.7 billion KRW and an operating profit of 5.2 billion KRW in 2024. It is expected to take another leap forward through continuous overseas market development and product diversification. Bioport Korea plans to continuously pursue research and development (R&D) and distribution network expansion to establish itself as a leading global company representing K-food.