Daehong Planning Appoints Executive Director Kim Deok-hee as New CEO

A Global Marketing Communications Expert with 30 Years of Experience

Lotte Group's advertising affiliate, Daehong Planning, announced on the 27th that it has appointed Executive Director Kim Deok-hee as the new CEO.

Kim Deok-hee is Daehong Planning's first female CEO recruited from outside the company. She is an expert with over 30 years of experience in the global marketing communications field and has served as CEO of Dentsu Korea and Prain Global.

Kim Deok-hee, the new CEO of Daehong Planning. (Photo by Daehong Planning)

CEO Kim is recognized for her excellent insight and strategy regarding changes in advertising market trends, contributing to the business growth of domestic and international brands.

Daehong Planning plans to focus its capabilities on swiftly responding to changes in the advertising market such as AI, digital, and media, aiming to become a comprehensive marketing communications company encompassing various marketing channels. Additionally, it intends to enhance its business portfolio and diversify its clients by expanding its global business areas and strengthening digital content capabilities.

Previously, in November last year, Lotte shifted from a regular executive personnel system to an ad-hoc executive personnel system to flexibly respond to global management uncertainties and increase the speed and execution power of its business.