Squid Game Season 2 Becomes the Most Watched Series
Korean Content Tops Netflix's Non-English Rankings for Two Years in a Row
Korean content has ranked as the most viewed non-English content on Netflix for two consecutive years.
According to Netflix's viewing report for the second half of last year, released on the 27th, 'Squid Game' Season 2 was released just six days before the end of the year but recorded approximately 87 million views, making it the most viewed series in the second half. The number of views refers to the total viewing time divided by the total running time.
Additionally, Korean content such as 'Mudoshilmugan' (40 million), 'Jeon,ran' (24 million), 'Cross' (23 million), 'Mom's Friend's Son' (20 million), and 'Black and White Chef: Cooking Class War' (17 million) also recorded high view counts.
Netflix opened 'Squid Game: The Experience' last October near Koreatown in Manhattan Mall, New York, USA. The photo shows the H Mart pop-up store and Korean snack sales booth set up in the experience zone. Photo by Yonhap News
Among the works included in this report, the proportion of Korean content for which Netflix owns intellectual property (IP) remained below 15%, the same as the previous half-year period. Netflix emphasized that through flexible licensing agreements with domestic partners, they are securing more Korean works and creating synergy by introducing them to the global market. They also highlighted the significance of non-English content from countries such as Japan, France, Colombia, and Brazil accounting for one-third of total views, explaining that they value a philosophy of showcasing content that reflects the capabilities of local creators in each country.
Meanwhile, total viewing hours on Netflix in the second half of last year increased by 5% compared to the same period the previous year, reaching approximately 94 billion hours.
A Netflix representative said, "We will continue to challenge newness in genres and themes and work with various partners to enhance the competitiveness of K-content and expand globally."
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