Sales of Ultra Cost-Effective Products on the Rise
900 Triangle Gimbap Also Gaining Popularity
'Sangsang-ui Kkeut' Part 3, Ultra-Low Price Lineup Expansion
Emart24's '1900 Gimbap' and '900 Triangle Gimbap,' launched this year as cost-effective (price-performance) products, have recorded sales surpassing those of existing popular menu items.
Emart24 announced on the 26th that an analysis of sales in the gimbap and triangle gimbap categories from the 1st of last month to the 24th of this month showed that the 1900 Gimbap surpassed the long-standing number one, 'Tuna Mayo Gimbap,' selling over 400,000 units in the shortest period and taking the top spot. The 900 Triangle Gimbap, released earlier this month, is also leading sales, overtaking the 'Tuna Mayo Triangle Gimbap.' The daily sales volume of these products is about 1.5 to 2 times higher compared to regular gimbap and triangle gimbap.
Emart24 plans to expand the 'Sangsang-ui Kkeut' lineup this month, ranging from cost-effective meals to desserts. The five products include ▲2900 Deopbap ▲2200 Cheeseburger ▲3000 Yeontan Brownie (released March 1) ▲1000 Black Coffee (released March 17). 'Sangsang-ui Kkeut' is Emart24's ultra cost-effective private brand (PB) launched earlier this year.
The 2900 Deopbap is 1,000 won cheaper than the industry's lowest-priced deopbap currently priced at 3,900 won. The 2200 Cheeseburger is also priced lower than the main hamburger products in the industry, which are typically priced at 2,800 won. Additionally, the 1000 Black Coffee, when purchased together with a large-sized ice cup (900 won), costs less than 2,000 won in total.
To celebrate the launch of the new products, Emart24 will offer coupons worth half the price of the product when customers purchase any of the five 'Sangsang-ui Kkeut' items and scan the barcode using the mobile application until the end of next month.
Gong Seungjun, head of Emart24's FF team, stated, "Amid ongoing high inflation and lunchflation (lunch + inflation), consumer interest in ultra-low-priced products is greater than ever. Through 'Sangsang-ui Kkeut,' we plan to continue expanding products that can reduce the burden of grocery prices for our customers' shopping baskets."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
