Starbucks, Daily Sales of Engraved Tumblers at Ewha Branch Double

Increasing Consumption in the Topping Economy to Express Individuality
One in Four Customers at Ewha Womans University Branch Uses the Service

Starbucks Korea announced on the 26th that the average daily number of users of the tumbler engraving service offered at its first store, Ewha Womans University branch, has more than doubled compared to last year.

Starbucks explained, "Since January this year, one out of every four customers visiting the Ewha Womans University branch has come to purchase an engraved tumbler," adding, "Among customers who buy tumblers, 90% use the engraving service."

To provide a differentiated experience, Starbucks introduced the tumbler engraving service for the first time at a domestic Starbucks store at the Ewha Womans University branch. The tumbler engraving service reflects the topping economy trend, a consumer culture that adds personality to ready-made products according to individual tastes. Customers can personalize over 20 types of tumblers sold at the Ewha Womans University branch with their own phrases or nicknames. Text can be up to 10 characters. The service is available for purchases of 45,000 KRW or more, including tumblers.