CU, 'Baek Jong-won Ready Meals' 10th Anniversary Renewal... 40% Discount on App Purchases

Discounts on Popular Ready-to-Eat Meals Including Lunchboxes, Kimbap, and Sandwiches
Special 10th Anniversary Offer Available via Pocket CU App

CU announced on the 25th that it will renew Baek Jong-won's popular ready-to-eat meals and introduce new lineups to celebrate the 10th anniversary of its partnership with culinary researcher Baek Jong-won.

Baek Jong-won lunchboxes led the golden age of convenience store lunchboxes, even coining the new term ‘Pyeondojok’ (people who enjoy eating convenience store lunchboxes). Since December 2015, CU has launched various differentiated products featuring Baek Jong-won's special recipes across multiple categories, including ready-to-eat meals such as Baek Jong-won Hanpan lunchbox and Spicy Bulgogi lunchbox, as well as beer, Makgeolli, side dishes, and home meal replacements (HMR). To date, about 550 Baek Jong-won products have been released, with total sales of the Baek Jong-won ready-to-eat meal series reaching 460 million units.

Starting from the 25th of this month, CU will sequentially release 10 types of ready-to-eat meals through this year’s ‘Baek Jong-won 10th Anniversary Partnership Project.’ These menus are the most beloved by customers over the past decade and include ▲Special Hanpan, Spicy Bulgogi Lunchbox (4,900 KRW) ▲Special Beef Brisket, Green Onion Pork Triangle Kimbap (1,300 KRW) ▲Special Single-line Kimbap (2,800 KRW) ▲Special Spicy Bulgogi Kimbap (3,000 KRW) ▲Double Salad Sandwich (3,500 KRW) ▲Chicken Bulgogi Burger (4,200 KRW) ▲Meatball Pasta (4,900 KRW). To commemorate the 10th anniversary, a new item ▲Ragu Cheese Pasta (5,000 KRW) will also be introduced.

The Special Hanpan, Spicy Bulgogi Lunchbox is a renewed version of the first Baek Jong-won ready-to-eat meals launched 10 years ago, the Hanpan lunchbox and Spicy Bulgogi lunchbox. Each is a cost-effective lunchbox packed with 11 side dishes and generous spicy bulgogi. The Special Beef Brisket, Green Onion Pork Triangle Kimbap is a product that consumers have continuously requested to be re-released and is being offered again as a 10th-anniversary item.

From the 26th of this month to the 31st of next month, customers can receive a 40% discount on the 10 Baek Jong-won 10th anniversary ready-to-eat meals by scanning the discount QR code on the Pocket CU application event page and paying with certain discount cards, payment methods, or points. This allows customers to purchase these meals at prices even lower than those from 10 years ago.

There will also be time sales throughout March. When paying with certain discount cards, payment methods, or points, a 20% discount will be applied to sandwiches during breakfast hours (7 AM to 9 AM), lunchboxes during lunch hours (11 AM to 1 PM), and all hamburger products during dinner hours (6 PM to 8 PM).

No Su-min, MD of BGF Retail, said, “To commemorate the 10-year partnership with culinary researcher Baek Jong-won, we planned the renewal of the most popular Baek Jong-won ready-to-eat meals and various promotions to help customers make economical purchases.” He added, “Going forward, CU will continue to lead the convenience store ready-to-eat meal market based on the leadership established over the past 10 years with Baek Jong-won and will stand at the center of convenience store gourmet culture.”