Second U.S. Franchise Store Opens
Approximately 120 Square Meters in Size
bhc announced on the 24th that it has opened its fourth store in the United States and its second franchise location, 'bhc Rancho Bernardo,' in the San Diego area.
'bhc Rancho Bernardo' is located in the heart of Rancho Bernardo, a city in the southern California region of San Diego. Rancho Bernardo is home to a diverse population of over 40,000 people, including White and Asian residents, and is especially popular among local residents and workers due to the presence of global IT companies such as HP, Apple, and Broadcom.
The store is approximately 120㎡ (36 pyeong) in size and focuses on delivery and takeout services. During the daytime, it operates as a Limited-Service Restaurant (LSR) system, where food is prepared and served immediately upon order. In the evening, it transforms into a Full-Service Restaurant (FSR) to provide a comfortable dining and conversation experience for families, friends, and couples.
At bhc Rancho Bernardo, customers can enjoy bhc’s signature menu items such as 'Ppurinkle,' 'Matcho King,' and 'Gold King' in various pieces like wings, breast meat, tenderloin, and thighs instead of whole chickens. Additionally, a 'Platter' menu has been added, allowing groups of 3 to 5 people to sample a variety of chicken types, increasing menu diversity. Reflecting the tastes of customers visiting Koreatown, trendy K-food items such as cheese pajeon are also offered.
Following the opening of the 'Rancho Bernardo' location, bhc plans to open additional stores in the San Diego area in Carlsbad and Riverside within this year. Including the US directly operated stores 'LA Farmers Market' and 'Chapman Plaza,' the first franchise store 'San Diego Sorrento Valley,' and the newly opened second franchise store 'Rancho Bernardo,' bhc currently operates a total of 29 stores across seven countries, including Taiwan, Canada, Hong Kong, Singapore, Malaysia, and Thailand.
A company representative stated, "The localization strategy tailored to the US market, such as piece-by-piece chicken and platter menus, has received enthusiastic responses from local consumers. bhc will accelerate its North American market expansion by focusing on both franchise and directly operated stores and will further solidify its position as a global comprehensive dining company."
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