Public Home Shopping Supports Market Access for Smart Manufacturing Innovation Companies

Discovering Domestic Manufacturing SME Products with the Smart Manufacturing Innovation Promotion Team

Public Home Shopping announced on the 24th that it is partnering with the Smart Manufacturing Innovation Promotion Team affiliated with the Small and Medium Business Technology Information Promotion Agency to recruit companies to participate in the "National Smart Manufacturing Innovation Company Product Market Expansion Support Project." This project was established to discover excellent smart manufacturing innovation companies and contribute to expanding the market channels for domestic manufacturing SMEs.

This newly launched project for this year will select a total of 10 companies' products. Selected companies will receive one-stop market support, including one-on-one commercialization coaching with merchandise planners (MD), support for home shopping video production costs, and TV home shopping sales broadcast opportunities.

Eligibility is limited to SMEs as defined by Article 2 of the Framework Act on Small and Medium Enterprises, targeting SMEs that have participated in smart factory support projects under the Ministry of SMEs and Startups. The final winners will be selected through a three-stage process: first, eligibility screening; second, expert document review; and third, offline presentation evaluation.

Kim Young-jin, team leader of the Policy Support Team at Public Home Shopping, said, “Since this is an opportunity to directly showcase excellent products produced by domestic smart innovation companies to consumers, we hope for active interest and participation from smart manufacturing innovation companies nationwide.”