Collaboration with Saytushe to Create Experiential Space
Targeting the Tastes and Sensibilities of the Young Generation
Utilizing the Ultra-Compact Projector 'LG Cinebeam Cube'
Decorating the Space with the 'Cinebeam & Chill' Package
LG Electronics announced on the 24th that from the 26th to April 6th, it will operate 'Cinebeam Cube Cinema with Saytushe' using the premium ultra-compact projector 'LG Cinebeam Cube' at Ground220, a complex cultural space created for the younger generation in Yeongdeungpo-gu, Seoul.
LG Electronics adds the sensibility of living and lifestyle brand Saytouche to its premium ultra-compact projector ‘LG CineBeam Cube,’ creating a special experience space that perfectly suits YG customers' tastes. The photo shows a scene at the ‘CineBeam Cube Cinema with Saytouche’ space set up at Ground220, a complex cultural space located in Yeongdeungpo-gu, Seoul, where visitors are experiencing ‘Beamterior’ using the ‘CineBeam & Chill’ package. Photo by LG Electronics
LG Electronics specially prepared an experiential space to target the tastes of young customers by adding the sensibility of the living and lifestyle brand Saytushe to the projector 'LG Cinebeam Cube.' The space is decorated with the LG Cinebeam Cube 'Cinebeam & Chill' package, released in collaboration with Saytushe, along with Saytushe’s furniture and objects. Visitors can rent the space through Naver reservations to enjoy their desired content.
The LG Cinebeam Cube is also used as an interior accessory that enhances the value of the space, such as projecting Saytushe’s motion posters onto the walls to create a stylish atmosphere, showcasing a new 'beamterior' lifestyle.
Last year, LG Electronics confirmed the demand from YG customers who visited Ground220 to use beam projectors as interior objects through a survey, and planned the launch of the Cinebeam & Chill package and the experiential space. The Cinebeam & Chill package combines the ultra-compact, ultra-lightweight premium 4K projector LG Cinebeam Cube, weighing 1.49kg and fitting in one hand, with Saytushe’s signature mother-of-pearl design cover and a motion poster (USB).
With three types of motion posters featuring stained glass, Persian circular patterns, and typography, it is an integrated experience package that provides customers with space styling experiences according to their tastes. It will be sold in limited quantities starting on the 26th on the fashion and lifestyle shopping platform 29cm.
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