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[Click eStock] "Clio, Active Market Expansion"

NH Investment & Securities stated on the 24th that although Clio's performance in the fourth quarter of last year was sluggish, they expect a significant increase in operating profit this year.


Clio recorded sales of 78.3 billion KRW and an operating profit of 100 million KRW on a consolidated basis in the fourth quarter of last year. These figures represent decreases of 13% and 99%, respectively, compared to the same period the previous year.


Jiyoon Jeong, a researcher at NH Investment & Securities, explained, "Profitability deteriorated due to an increase in cost of goods sold ratio and advertising and promotion expenses. Domestic cosmetics H&B sales and exports showed a slowdown compared to the first half of the year, and Clio was not immune to the market conditions."


She added, "We understand that Clio's H&B sales in the first quarter of this year grew by more than 20% compared to the previous quarter," and "They are actively diversifying store entries by country." She also emphasized, "They are launching Amazon Clio Cushion and Costco online Goodal Houttuynia."


She analyzed, "They are actively pioneering sales channels with launches of Goodal in Thailand and Indonesia, Peripera in Italy, and Clio and Peripera in India."


It is estimated that this year Clio will achieve sales of 392.7 billion KRW and an operating profit of 38.5 billion KRW, representing increases of 12% and 57%, respectively, compared to last year.


[Click eStock] "Clio, Active Market Expansion"


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