Disrupt Supports K-Brand Global Expansion with AI-Based Ad Optimization

Presentation of Global Marketing Strategies at 'Beyond Korea 2025'

Disrupt, which supports the overseas expansion of Korean brands, announced on the 21st that it presented a global marketing strategy through Shopify at the ‘Beyond Korea 2025’ seminar.

The event, held on the 19th at KT&G Sangsang Planet in Seongdong-gu, Seoul, was attended by domestic brand representatives who discussed the latest marketing trends and AI-based advertising optimization strategies for entering overseas markets.

Kim Jin-hee, CEO of Disrupt, is presenting at 'Beyond Korea 2025'. Provided by Disrupt

Jinhee Kim, CEO of Disrupt, introduced marketing strategies to help Korean brands secure competitiveness in overseas markets based on her experience collaborating with Beyondns, LG, Amore Global Mall, and others. She said, "Beyond short-term advertising performance improvements, building continuous relationships with consumers is essential for success in the global market. To address challenges faced by many companies such as advertising cost burdens, intensified market competition, and difficulties in platform optimization, we support the global expansion of Korean brands through strategies including social media advertising optimization on platforms like Meta, TikTok, and Google, expanding consumer touchpoints via influencer marketing, and strengthening retention marketing based on email and SMS."

Additionally, CEO Kim explained that with the advancement of AI technology, search and shopping agent technologies are becoming more widespread, leading consumers to expect more sophisticated and personalized information. She stated, "Brands also need to reorganize their marketing strategies to adapt to these changes. Disrupt actively utilizes AI-based advertising optimization solutions to help Korean brands successfully enter the rapidly changing global market."