LG Household & Health Care launches 'Prestinew', an 'Impression Anti-Aging' brand

Targeting Active Seniors as Main Customers
Development of Toner, Serum, Lotion, and Cream

On the 21st, LG Household & Health Care announced the launch of ‘Prestinew,’ an impression anti-aging brand that delicately manages changes in facial appearance, muscles, and crow’s feet caused by aging.

Prestinew is a brand designed for the ‘Active Senior,’ middle-aged and older adults who enjoy social activities, leisure, and consumption for self-realization based on economic stability after retirement. To meet the demand for impression care, it developed toner, serum, lotion, and cream products that improve wrinkles, elasticity, and skin tone?key factors determining changes in facial impressions?within a month.

Prestinew applies ‘Chondroitin,’ a skin-friendly ingredient, for effective skin hydration and elasticity management. Through research and development, an enhanced efficacy version of chondroitin was incorporated into Prestinew products.

Looking at each product, the Essential Skin Toner contains serine and allantoin ingredients that help manage skin texture, the Lifting Shot Ampoule Serum includes the ‘X-PDRN’ ingredient to aid elasticity improvement, the Vital Lotion’s formula with high-purity glutathione improves skin tone, and the Elasticity Nutrition Cream contains peptide ingredients similar to those in the skin to help strengthen the skin barrier.

Prestinew also improved product visibility considering senior users. The product usage order is indicated on the container’s exterior, and the font size has been enlarged to maximize customer experience by allowing intuitive product recognition. For the flagship Elasticity Nutrition Cream, the lid is designed as a one-touch cap for convenient opening and closing without slipping.

A representative of the Prestinew brand stated, “We will provide a definite ‘impression improvement effect’ with solution ingredients that can manage signs of aging appearing on the face,” and recommended, “We encourage you to experience easy, convenient, and effective ‘impression anti-aging’ with Prestinew.”