Development of Tourism Content and Welfare Services
Proving Urban Competitiveness
Busan Gijang-gun (Governor Jeong Jong-bok) was selected as an excellent institution in the marine tourism welfare city category at the ‘2025 K-Brand Awards’ on the 19th.
The K-Brand Awards recognize outstanding content, institutions, and companies that have contributed to strengthening industrial competitiveness and national development through creative brand management. The awards are hosted by TV Chosun and supported by the Ministry of Economy and Finance, Ministry of the Interior and Safety, Ministry of Culture, Sports and Tourism, Ministry of Health and Welfare, Ministry of Environment, Ministry of SMEs and Startups, and the Korea Creative Content Agency.
Busan Gijang-gun is posing for a commemorative photo after winning the '2025 K-Brand Awards' in the Marine Tourism Welfare City category.
At this award ceremony, Gijang-gun received high evaluations for differentiated tourism content development projects such as ▲the ‘Gijang Ocean Blue Rail Construction Project,’ which utilizes the abandoned Donghae Nambu Line railway site to create Eco Station, Ocean Overbridge, and Eco Forest ▲the construction of the ‘Korea Baseball Museum’ and ‘Baseball Experience Center’ ▲‘Medical Tourism Activation’ linked with the Heavy Ion Therapy Center of the Southeast Radiation Medical Science Industrial Complex ▲and the creation of a ‘Film and Video Theme Space’ using the Busan Gijang Filming Studio, which began construction last year.
Additionally, Gijang-gun was recognized for its advanced resident-tailored welfare services, including ▲Busan’s first ‘Single-Person Household Dedicated Team Operation’ ▲the ‘Gijang-gun Resident Health Promotion Project,’ which supports precise medical examination costs for six major cancers and cerebrovascular diseases ▲a ‘Survey’ to identify and support socially isolated households ▲operation of the 365 Together Care Center ▲the Gijang-type Integrated Care Project ▲and the crisis household reporting reward support project, leading to its final selection as the winner in the ‘Marine Tourism Welfare City’ category.
Jeong Jong-bok, Governor of Gijang-gun, said, “I feel great pride that Gijang-gun’s advanced policies, such as bold investment in tourism resource development and the introduction of welfare services ahead of time for residents, have been recognized for their achievements. We will actively communicate with residents and carry out administration that residents can truly feel.”
Gijang-gun is home to the ‘Osiria Tourism Complex,’ a 3.66 million square meter area where shopping, relaxation, and leisure can be enjoyed in one place, making it a premium resort city that domestic and international tourists want to visit. It has also built excellent baseball infrastructure, including the country’s largest baseball theme park, the ‘Gijang-Hyundai Dream Ballpark,’ and has gained international fame as a baseball city by hosting the ‘World Youth Baseball Championship’ in 2019.
Starting this year, Gijang-gun plans to continuously develop tourism resources by integrating local festivals to foster representative festivals, while also actively expanding welfare benefits to a wider range of social classes by advancing the construction of the Jeonggwan Comprehensive Social Welfare Center and the Veterans Hall.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
