Kyochon Chicken Takes Over China's Leading Shopping Mall... Opens First Store in Shenzhen

Targeting the Greater China Market with Three Signature Menus
Strengthening the Position of the Premium K-Chicken Brand

Kyochon F&B announced on the 18th that it has opened its first Kyochon Chicken store in Shenzhen at the new shopping mall Qianhai Wanxiangcheng.

People are lining up to enter the Kyochon Chicken store at Qianhai Wanxiangcheng, a new shopping mall located in Shenzhen, China. (Photo by Kyochon Chicken)

Shenzhen, considered one of China's four major cities along with Beijing, Shanghai, and Guangzhou, is home to global IT and manufacturing giants such as Huawei and Tencent, earning it the nickname "China's Silicon Valley." It is especially known for its concentration of young professionals and high-income consumers.

The Qianhai Wanxiangcheng shopping mall, where the first Shenzhen store is located, is a premium shopping mall brand in China, famous as a popular shopping destination for affluent and young consumers. Kyochon plans to leverage the mall's strategic location to increase brand awareness in the region and capture the tastes of Shenzhen customers.

A Kyochon F&B representative stated, "Shenzhen is one of the fastest-growing cities economically in China and a key market with a concentration of young and high-income consumers. With the opening of our first Shenzhen store, we plan to solidify our position in the Greater China market and enhance our global presence."

Meanwhile, Kyochon continues to expand its stores in major Chinese cities including Shanghai and Hangzhou. There are 20 stores in China, including the Shenzhen location, and 85 overseas stores, including those in New Taipei, Taiwan.