Samsung Electronics, '19 Consecutive Years' as Global TV Market Leader

28.3% Global TV Market Share in Sales
Leading the Premium and Large-Size TV Sectors

Samsung Electronics has achieved the number one position in the global TV market for 19 consecutive years.

According to global market research firm Omdia on the 18th, Samsung Electronics secured a 28.3% market share in terms of sales in the global TV market last year, maintaining the number one spot for 19 consecutive years since 2006.

Samsung Electronics has achieved first place in the global TV market for 19 consecutive years. Photo by Samsung Electronics

Last year, Samsung Electronics declared the era of AI TV, signaling a transformation in the global TV market. By focusing on premium products such as Neo QLED, OLED, large-size, and lifestyle TVs, Samsung maintained its number one position for 19 consecutive years. The company is also expanding content offerings like 'Samsung TV Plus' and 'Samsung Art Store,' providing consumers with a variety of services.

Samsung TV firmly held the number one position in the premium market priced above $2,500 and the large-size market of 75 inches and above last year. In the premium TV market over $2,500, Samsung recorded a 49.6% market share based on 2024 sales, capturing half of the market. In the large-size market of 75 inches and above, Samsung maintained the top spot with a 28.7% market share based on sales.

Samsung Electronics also claimed the number one title in the QLED market with a 46.8% sales share. In the global QLED TV market, Samsung sold 2.75 million units, surpassing a 10% market share for the first time. Additionally, in the OLED market, which has been steadily growing since its first launch in 2022, Samsung sold 1.44 million units, achieving a 27.3% sales share.

Lee Heon, Vice President of Samsung Electronics’ Visual Display Business, said, "The 19 consecutive years of being number one in the global TV market since 2006 has always been supported by our customers' trust." He added, "We will continue to strive to enrich customers' lives with various products and services that can lead changes in the TV market, such as AI TV."