A-Route Participates in Europe's Largest Retail Exhibition... "Accelerating Global Market Expansion"

A-Root has recently intensified its entry into the North American market through ScanSource, one of the top three retail companies in North America, and is now targeting the European market. On the 17th, A-Root announced that it will participate in EuroCIS 2025, Europe’s largest retail tech exhibition, starting on the 18th (local time). Through EuroCIS 2025, A-Root plans to strengthen its presence in the global market, including Europe, and secure new partners.

EuroCIS is the largest retail tech exhibition in Europe, held annually in D?sseldorf, Germany. As of last year, it hosted approximately 475 companies from 41 countries and attracted over 10,000 visitors from 95 countries, serving as a global hub for exchange in the retail sector.

At this exhibition, A-Root will operate its own booth and showcase its technological capabilities through various products to local companies and participants. In addition to its flagship products such as POS (Point Of Sale) printers and systems, and barcode scanners, it will also exhibit various new products including the smart terminal ‘NBP-75’ and the premium POS printer ‘SLK-CB125’.

A-Root plans to accelerate its global market expansion of key products starting with this exhibition. During the event, it will hold business meetings with partners from a total of 24 countries, including 18 European countries such as Germany, the United Kingdom, and France. Through this, the company explained that it will expand cooperation with existing major clients, global POS manufacturers ‘Partner Tech’ and ‘AURES’, and secure new customers in Europe and the Middle East.

An A-Root representative stated, “Through this exhibition, we plan to strengthen our distribution network within Europe and discover new potential customers in the Middle East and Africa. We will actively promote both existing and new products to demonstrate differentiated technological capabilities in the global market, not only further strengthening existing partnerships but also discovering new business partners to secure large-scale new orders.”

He added, “POS printers are mainly supplied to major global retail companies, and since A-Root has already secured supply references in the global market, we expect the discovery of new clients to proceed smoothly. We will expand product supply through cooperation with global companies in large-scale distribution markets such as North America and Europe, and in the mid to long term, we aim to become a total solution provider tailored to customer needs.”