Kubonuk KB Sonbo President "Continuous Innovation Needed to Gain Customer Trust"

On the 17th, Koo Bon-wook, President of KB Insurance, held a launch ceremony for the pledge to practice 'Customer-Centric Management' at KB Art Hall located in Yeoksam-dong, Gangnam-gu, Seoul, emphasizing innovation.

The launch ceremony was an occasion to reaffirm KB Insurance's strong commitment to practicing customer-centric management, attended by about 100 executives and department heads working at the headquarters and in the metropolitan area.

Koo Bon-wook, President of KB Insurance, is speaking at the 'Customer-Centered Management' Commitment Launch Ceremony held on the 17th at KB Art Hall located in Yeoksam-dong, Gangnam-gu, Seoul. Photo by KB Insurance

Participants watched a customer-centric mindset video and shared the operational direction for customer-centric management improvement tasks. They read aloud the customer-centric management declaration, solidifying their company-wide commitment to customer-centric management. Along with this, they shared various activities aimed at the core values and implementation plans of customer-centric management that KB Insurance pursues, as well as organizational culture innovation.

To strengthen customer-centric management, KB Insurance is continuously pursuing strategies such as ▲ enhancing customer convenience through digital innovation ▲ developing customized products and services for customers ▲ strengthening consumer protection and ethical management. Taking this launch ceremony as an opportunity, the company plans to further solidify customer trust and continue practical efforts to provide differentiated customer experiences.

To establish a customer-centric culture, KB Insurance plans to introduce the ‘Go·Ma·Wo’ (Customer-Centric Mindset Workshop) program to support employees in internalizing customer-centric thinking. Through this, the company aims to provide the best experience to customers and establish itself as a company setting new standards in the insurance industry.

Koo Bon-wook, President of KB Insurance, stated, “Customers are our most important asset and the starting point of all value creation,” adding, “To earn customers’ trust, continuous innovation and service improvement are necessary, and we must make ongoing efforts toward this.”