Gravity Water Treatment developed based on the needs of female scientists at KAIST. (From left) KAIST researchers Eunwoo Kim and Helen Joo. Provided by Polyphenol Factory
Polyphenol Factory (CEO Lee Haesin) announced that its premium haircare brand ‘GRABITY,’ which applies KAIST technology, will conduct a crowdfunding campaign on Wadiz from the 17th to the 24th.
Through this Wadiz funding, GRABITY will introduce the ‘GRABITY Water Treatment,’ focusing on curl care for women in their 20s to 40s. The revealed product consists of two types of planned packages, including the full-sized treatment, one of GRABITY’s best-selling products, and a travel-sized mini version.
The ‘GRABITY Water Treatment’ is an innovative product that applies KAIST patented technology to directly adhere to damaged cuticle proteins, forming a strong protective film. Clinical trials have proven that a single use increases hair volume by 25% and improves shine by 23%.
Unlike conventional cream-type treatments, it uses a waterless method with minimal silicone, providing a light and refreshing feel. In particular, the ‘steam pack effect,’ which releases heat energy as soon as it contacts water, helps rapid absorption of active ingredients and prevents static electricity, a major cause of hair damage during winter and seasonal changes.
GRABITY is a high-performance haircare brand created by a technology startup developed by KAIST Distinguished Professor Lee Haesin and young scientists. It has gained great popularity by offering products that improve hair loss and enhance hair volume. Especially, the GRABITY shampoo containing KAIST patented ‘LiftMax 308™’ ingredient has made various sold-out records since its launch in April 2023, creating a significant impact in the hair loss care market.
GRABITY Project Manager Park Soyeon stated, “Through this funding, we aim to expand our target to the 20s and 30s consumer group and provide more customers with the opportunity to experience GRABITY’s innovative hair care solutions.”
Meanwhile, GRABITY recently began full-scale entry into the global market through the CES 2025 technology exhibition and is strengthening its position in the premium haircare market by expanding various distribution channels such as Hyundai Department Store, Olive Young, E-Mart, and Market Kurly.
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