Public Home Shopping Hosts 4th Idea and Innovative Enterprise Product Contest

Discovering Promising Startup and Venture Company Products
in Collaboration with the Ministry of SMEs and Startups

Public Home Shopping announced on the 17th that it will hold the ‘2025 Excellent Idea and Innovative Enterprise Product Contest’ in collaboration with the Ministry of SMEs and Startups. The aim is to discover youth and region-centered startup companies nationwide and contribute to the creation of a sustainable venture ecosystem.

Now in its 4th year, this contest will select a total of 10 company products. Selected companies will receive product development support funds of 15 million KRW for the grand prize (1 team), 10 million KRW for the excellence award (1 team), and 5 million KRW for the merit award (8 teams). Additionally, they will receive one-on-one product commercialization coaching with Public Home Shopping merchandisers (MDs), support for home shopping video production, and one-stop sales channel support including TV home shopping sales broadcasts.

Eligibility is limited to small and medium enterprises as defined by Article 2 of the Framework Act on Small and Medium Enterprises, and targets creative products incorporating original ideas and technologies. The final winners will be selected through a first-round eligibility screening, a second-round expert document review, and a third-round offline presentation evaluation.

Kim Young-jin, Policy Support Team Leader at Public Home Shopping, said, “Products selected through the contest have continuously met consumers through Public Home Shopping broadcasts and have created various success stories,” adding, “It is a great opportunity to open home shopping sales channels.”