First Dual-Formulation Product from the 'Will' Brand
hy announced on the 17th that it will launch the premium fermented dairy product 'Will Jak-yak' and target the stomach health food market.
Will Jak-yak is a product that consolidates the stomach health research technology accumulated by hy since the launch of the 'Helicobacter Project Will.' It features the brand's first dual-formulation design, allowing consumers to take tablets and liquid at the same time, and enhances functionality by applying different individually recognized stomach health ingredients according to the formulation.
The tablets contained in the cap include a 'Paeonia Extract Complex (hereinafter Paeonia Extract).' The Paeonia Extract is a traditional ingredient made by mixing the root of Paeonia and Senpuku flower. It helps protect the stomach lining and may aid stomach health. Significant improvements were confirmed in a human application test conducted on Koreans. It fully meets the recommended daily intake of 700mg.
The liquid is designed with a complex functionality to support both intestinal and stomach health. It contains various probiotics, including the self-developed patented lactic acid bacteria 'HP7.' It guarantees 10 billion CFU, which may help intestinal health. It also includes 100mg of the natural ingredient 'Kkujippong Leaf Extract.' The recommended daily intake may help improve stomach discomfort.
Kim Il-gon, head of marketing at hy, said, "Will Jak-yak is the first premium product in Korea to apply two functional ingredients for stomach health," adding, "By consolidating the research technology accumulated by hy, it allows you to conveniently take care of your stomach health with just one bottle a day."
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