Event for Lotte Castle Residents
A Story Filled with Family Love
Lotte Construction's video "Mom's Time," released last month on the YouTube channel 'Okerotchae,' surpassed 3 million views in just three weeks.
On the 17th, Lotte Construction stated, "The video, which records a day in the life of grandparents caring for their grandchildren on behalf of their dual-income children, has been praised for warmly depicting the reality of twilight parenting."
The video was produced in a reality format featuring residents of Lotte Castle. It captured, through observational cameras, grandparents taking care of their grandchildren while their dual-income children were at work. The children, through the video, newly realized their parents' sacrifices and love, shedding tears and expressing gratitude.
After the video was released, viewer comments such as "I cried thinking of my parents" and "I felt again that a home is not just a simple space but a place imbued with family love and sacrifice" continued to pour in.
Lotte Construction's YouTube channel 'Okerotchae' has communicated with viewers through content that conveys the emotional value of living spaces, moving beyond simple apartment promotions.
'Mom's Time' was also planned based on the brand philosophy of "Build Home Beyond House."
A Lotte Construction representative said, "Through this video, we wanted to convey the meaning of family and the true value of the space called home," adding, "We will continue sincere communication with our customers."
The video "Mom's Time" can be viewed on the YouTube channel 'Okerotchae.'
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