Ministry of Culture and Emart24 Join Hands to Promote Local Culture

Local100 Stamp Tour at Emart24 Until Year-End
Collect Stamps to Receive Badges and Emart24 Discount Coupons

The Ministry of Culture, Sports and Tourism and Emart24 join hands to promote local culture.

On the 17th, the Ministry of Culture, Sports and Tourism announced that it will promote the 'Local100 Stamp Tour' together with Emart24 so that more citizens can experience local cultural sites.

Local100 refers to 100 cultural resources such as local cultural landmarks, contents, and masters selected and announced by the Ministry of Culture, Sports and Tourism in October 2023 to widely promote the unique cultural values of regions. The ministry stated that it will intensify public-private cooperation with Emart24 to promote Local100.

Yoon In-chon, Minister of Culture, Sports and Tourism (fifth from the left), is taking a commemorative photo after touring Lee Eung Bridge, one of the Local 100 sites in Sejong City, together with Choi Min-ho, Mayor of Sejong City (fifth from the right) on the 12th.
Photo by Ministry of Culture, Sports and Tourism

The Local100 Stamp Tour is open to anyone through the Emart24 application (app) and will run throughout the year until December 31 of this year. At 15 selected landmarks and festivals among Local100, customers can collect stamps by making purchases of 1,000 won or more at nearby Emart24 stores. Depending on the number of stamps collected, participants will receive Local100 badges (3 types) designed directly by the Local100 ambassador, artist Kiki, and Emart24 discount coupons (5,000 won, 10,000 won, 20,000 won) as prizes.

The 15 selected landmarks and festivals among Local100 are ▲ Mureung Byeolyucheonji ▲ Seopi Beach ▲ Chuncheon Mime Festival ▲ Bucheon Art Bunker B(B)39 ▲ Hahoe Village ▲ Namdo Dalbam Night Market ▲ Kim Kwang-seok Again Drawing Road ▲ Temi Old House ▲ Jeonpo Cafe Street ▲ Culture Station Seoul 284 ▲ Lee Eung Bridge ▲ Sochang Experience Center ▲ Namwon City Traditional Korean Music Troupe Regular Changgeuk Performance ▲ Damyang’s Three Premium Forests ▲ Munhwajejochang Area.

To provide more detailed comprehensive information about Local100, the Ministry of Culture, Sports and Tourism has published the 2025 revised edition of the 'Local100 Guidebook.' The content has been enhanced with an intuitive design to help readers quickly and easily find the information they want. In particular, it highlights interesting local history and lifestyles in a storytelling format and introduces lesser-known hidden attractions, offering new travel opportunities. The guidebook is available on the Ministry of Culture, Sports and Tourism’s website.

Song Yoon-seok, Director of Regional Culture Policy at the Ministry of Culture, Sports and Tourism, said, "Through this 'Stamp Tour' event, we hope more citizens will visit regions and feel the charm of local culture hidden everywhere." He added, "Starting with cooperation with Emart24, the ministry will strengthen public-private promotional efforts to raise awareness of unique local cultural resources and work to create regions where people want to visit, stay, and live through culture."