KG Mobility unveiled the exterior images of the first lineup of its pickup integrated brand, Musso, the 'Musso EV,' on the 14th.
Based on the design philosophy of 'Powered by Toughness,' KGM implemented the design of the Musso EV with the concept of 'Handy & Tough.' It features a balanced expression of practical design elements on an exterior that crosses over the inherent toughness of a pickup with the smart image of an electric vehicle.
The newly released images highlight practicality by utilizing various customization products. By applying several customization specifications such as ▲deck top ▲roof flat carrier ▲skid plate ▲deck divider ▲roll bar ▲sliding bed, the usability of the deck is enhanced, allowing for a versatile style.
A KGM official stated, "The Musso EV embodies the sturdy body unique to pickups, with detail elements like lights and grille designed simply and cleanly to match the image of an electric vehicle," adding, "We aimed to provide a sense of balance that combines the intensity of holding a tool perfectly suited to oneself with simplicity."
The Musso EV is the first electric pickup in Korea. It combines the economy of an electric vehicle (EV) with the practicality of a pickup. It offers a wide range of customization options to enable distinctive styling tailored to various lifestyles.
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