Main Sponsor of Alpine Ski Champions League for Elementary Students
To Be Held at Yongpyong Resort on the 15th
Discount Coupon Packs and Snacks Provided for Participants
Lotte Mart and Lotte Super are putting effort into nurturing young ski talents.
On the 14th, Lotte Mart and Lotte Super announced that they will be the main sponsors of the "1st Korea Ski & Snowboard Association President's National Recreational Sports Ski Competition with Lotte Mart and Super," held on the 15th at Yongpyong Resort in Pyeongchang-gun, Gangwon Province. The competition is divided into six categories by grade level for elementary school students. The event is the "giant slalom," one of the alpine skiing disciplines, with 96 athletes participating.
Lotte Mart and Lotte Super have stepped up to sponsor this competition to support the development of snow sports and nurture young ski talents. In addition to prize money at the awards ceremony, they plan to provide discount coupon packs usable at offline stores and snacks from their private brand (PB) "Oneul Joeun" to participants. They will also set up a Oneul Joeun booth at one side of the venue, offering warm tea and snacks not only to participants but also to spectators.
Shin Dong-bin, Chairman of Lotte. Provided by Lotte Holdings
Under the special interest of Chairman Shin Dong-bin, who was a ski club member during his youth, Lotte Group has consistently supported expanding the base of skiing and snowboarding in Korea at the group level. Since Chairman Shin took office as president of the Korea Ski & Snowboard Association in November 2014, about 30 billion KRW has been invested in skiing and snowboarding over ten years. Even after Chairman Shin stepped down from the presidency in 2021, executives from Lotte affiliates have continued to serve as presidents.
In addition to skiing, Lotte has contributed to the development of the sports industry by sponsoring various sports events. Notably, Lotte Mart and Lotte Super have sponsored the professional baseball team Lotte Giants annually since 2015. In May 2022, they provided over 10,000 bottles of PB water for the "2022 International Children's Marathon" event.
Kim Jung-woo, head of the Commerce Marketing Team at Lotte Mart and Lotte Super, said, "This ski competition sponsorship aims to support promising athletes who pursue their dreams in skiing, a less popular sport. We will continue to sponsor various sports events to help nurture young talents and contribute to the overall development of the sports industry."
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