Hana Bank Launches New Advertising Campaign with Singer Lim Young-woong

New Advertisement Video to Be Released on the 20th
Lim Young-woong Wallpapers and Various Events Available via 'Hana One Q' App

Hana Bank announced on the 13th that it will launch a new advertising campaign featuring singer Lim Young-woong.

In the teaser video newly released on Hana Bank's YouTube channel, there is a black-and-white stage and a shot of singer Lim Young-woong looking at the audience seats. The teaser video, which has been widely shared across various communities and social networking services (SNS), is receiving great attention and has recorded high view counts, raising anticipation for the full video to be released on the 20th.

To meet customers' expectations, Hana Bank will pre-release the full advertisement video through lobby TVs at Hana Bank branches nationwide starting from the 13th.

This advertising campaign naturally conveys the warm heart of Lim Young-woong, who wishes to protect customers' hopes such as "wishing children to grow up well, wanting to stay healthy as now, and wanting to travel more," along with Hana Bank's aspiration to "safeguard customers' precious pensions for life." The full advertisement video, unveiled through lobby TVs at Hana Bank branches nationwide, will also be available on various channels such as TV and YouTube starting from the 20th.

To commemorate the launch of the new advertising campaign, Hana Bank has prepared an event where customers can download Lim Young-woong wallpapers through the mobile banking application 'Hana One Q.' Additionally, an event is being held for customers who receive any of the four major pensions (National Pension, Government Employees Pension, Private School Pension, Military Pension) for the first time into their Hana Bank account, offering up to 40,000 KRW cashback and free enrollment in cyber financial crime compensation insurance.

A Hana Bank official stated, "Through this advertising campaign, you can see the warm consideration of singer Lim Young-woong, who always sincerely cares for his fans, and Hana Bank's customer-first value, striving for customers' happiness." He added, "We will continue to provide diverse and practical financial benefits so that customers' precious pension assets can be managed safely and efficiently through differentiated pension asset management services."