Chairman Lee Jae-hyun's First On-site Management Visit to CJ OnStyle... Personally Oversees New Growth Engines

Visited CJ ENM Commerce Division to Encourage Employees
Mobile Live Commerce Achieves High Growth Compared to Last Year
"We Must Accelerate Market Dominance with Unique Competitiveness"

Lee Jae-hyun, Chairman of CJ Group, visited the headquarters of CJ ENM Commerce Division (CJ OnStyle) as his first on-site management activity of the new year to review future business strategies.

On the afternoon of the 7th, Chairman Lee visited the CJ OnStyle headquarters in Bangbae-dong, Seocho-gu, Seoul, to inspect the business site where CJ OnStyle achieved significant growth last year and to encourage the team for their accomplishments.

CJ Group Chairman Lee Jae-hyun is meeting and encouraging employees at the CJ OnStyle headquarters in Seocho-gu, Seoul on the 7th. (Photo by CJ Group)

Chairman Lee stated, "I highly appreciate CJ OnStyle's leadership in market changes by adopting mobile live commerce (MLC) as a new growth engine amid challenging internal and external environments last year," adding, "We must not be complacent with these results but proactively respond to trend changes to accelerate market dominance with unique competitiveness."

He emphasized, "Without focusing business capabilities on mobile-centered new business models, survival is impossible," urging the company to secure a clear number one position in the domestic MLC market. He further requested, "Based on domestic achievements, please work passionately to grow globally and become a company that leads lifestyle trends in broader markets."

After reviewing business performance and plans with the management team, Chairman Lee visited the MLC broadcasting studio to meet key talents and employees. The visit was attended by key executives of CJ OnStyle, including Yoon Sang-hyun, CEO of CJ ENM, Lee Sun-young, CEO of CJ ENM Commerce Division, and some holding company executives such as Kim Hong-gi, CEO of CJ Corporation.

Among over 60 affiliates, Chairman Lee chose CJ OnStyle as the first target for on-site management this year to encourage CJ OnStyle’s achievements in laying the foundation for future growth by strengthening the mobile shopping experience in response to a shrinking market environment and to review new growth engines. CJ OnStyle is recognized for effectively executing the 'one-platform' strategy that organically connects mobile, TV, and e-commerce by leveraging its long-accumulated know-how. As a result, CJ OnStyle’s MLC transaction volume increased by 96% year-on-year last year, and the number of newly registered mobile brands rose by about 400.

Last year, Chairman Lee also communicated directly with employees by visiting affiliates such as Olive Young and CJ Logistics as part of his New Year on-site management activities. In September last year, he visited CJ Logistics’ Saudi Global Distribution Center (GDC) to inspect global business sites firsthand. A CJ Group official stated, "In a situation where internal and external uncertainties are increasing, we plan to enhance communication so that the top management’s vision for business direction is shared and employees can empathize."

CJ Group Chairman Lee Jae-hyun (center) is watching a video with employees at the MLC broadcast studio of CJ OnStyle headquarters in Seocho-gu, Seoul, on the 7th. From the left, Lee Jong-hwa, Head of Portfolio Strategy 2 at CJ Corporation; Kim Hong-gi, CEO; Chairman Lee Jae-hyun; and Lee Sun-young, CEO of CJ ENM Commerce Division. (Photo by CJ Group)