Event Runs from February 14 to 16
Korean Beef Sirloin, Cheonhyehyang, Ramen, Snacks, and More
Discounts on Food and Daily Necessities
Emart announced on the 10th that it will showcase 4kg or more Emperor Flatfish and king-size chicken skewers measuring up to 27cm in total length during the February 'Goraeit Festa Surprise Sale' event held from the 14th to the 16th.
Goraeit Festa is a marketing project launched by Emart at the end of last year to make the price benefits offered by Emart easier and more familiar to customers. Sales from the 'Goraeit Festa New Year Super Sale' event held from the 1st to the 5th of last month increased by 43% compared to the same period last year.
In February, Emart will ease customers' shopping burdens by adding differentiated product competitiveness and price discounts. First, the Emperor Flatfish weighing 4kg or more based on raw weight is a high-quality flatfish carefully raised for two years at a designated farm in Jeju Island by a partner company that has cooperated with Emart for 25 years. The representative product, Emperor Flatfish (Special) 480g, will be sold at a promotional price of 26,490 KRW, which is up to 50% off from the regular price of 52,980 KRW.
The 27cm king-size chicken skewer is a product combining Emart’s direct sourcing capabilities and the cooking know-how of the Kitchen Deli corner. The chicken skewers, sourced directly through a local partner in Thailand with specifications exclusive to Emart, are grilled directly at the Kitchen Deli corner in each Emart store to create chicken skewers full of charcoal flavor. The product is available in three flavors: Original, Teriyaki, and Spicy Chicken Sauce. Each skewer is sold at a promotional price of 2,384 KRW, which is 20% off the regular price of 2,980 KRW when Shinsegae points are used.
In addition, 20 items called 'February Goraeit Items' will be introduced, including seasonal ingredient dishes such as Bangpungnamul gimbap, minari and pollack sashimi bibim noodles, spicy chicken flat glass noodles and tteokbokki, and Gravity hair loss shampoo developed with KAIST technology. Popular foods such as Korean beef sirloin and seasonal fruit Cheonhyehyang will be discounted up to 40%, and various processed foods including ramen, snacks, hot dogs, fried and steamed dumplings, as well as daily necessities like Haagen-Dazs mega pint ice cream, shampoo, and detergents will be offered with up to buy-one-get-one or 50% discounts.
Jung Yang-oh, Head of Emart’s Strategic Marketing Division, said, "We will maximize customer satisfaction through differentiated product competitiveness and abundant price discount benefits, such as introducing Emperor Flatfish and king-size chicken skewers that have never been seen before."
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