Shinhan Bank's New Advertising Model Cha Eun-woo... First Reveal Coinciding with the Launch of Group Account

Cha Eunwoo Selected as Shinhan Bank's New Brand Model
Advertisement to Be Released on the 11th with Launch of 'SOL Moim Account'

Shinhan Bank has unveiled singer and actor Cha Eun-woo as its new brand advertising model.

Shinhan Bank announced on the 7th that singer and actor Cha Eun-woo has been selected as the new brand advertising model. (Provided by Shinhan Bank)

Shinhan Bank announced on the 7th that it will release a video advertisement featuring Cha Eun-woo on the 11th of next month, coinciding with the launch of the 'SOL Moim Account'.

Cha Eun-woo is set to showcase diverse acting performances participating in family, tennis, and wine gatherings, aligning with the concept of a 'handsome account for easy gatherings.' This video advertisement will be available on digital platforms such as TV, YouTube, OTT (over-the-top) services, and outdoor media.

At the end of last month, Shinhan Bank released a teaser video on social media featuring the silhouette of a person with the message 'Introducing a new advertising model.' Following the video's posting, comments naming 'Cha Eun-woo' poured in, resulting in 150,000 YouTube views and 18,000 Instagram likes within a week, generating significant interest. Consequently, Shinhan Bank decided to reveal the advertising model earlier than initially planned.

A Shinhan Bank representative stated, "We plan to convey positive energy of growth and innovation together with Cha Eun-woo, who is well-regarded across all generations," adding, "Starting with this video advertisement, we will promote various products and services that enhance financial convenience from the customer's perspective and continue to build a positive brand image."