2,900 KRW Higher Than the Standard Cyburger Set
Pre-orders Start on the 5th... Free or Over 30% Discount
MOM's Touch has finalized the prices for two burgers co-created with Chef Edward Lee. The Edward Lee Cyburger set is priced at 10,200 KRW, and the Edward Lee Beefburger set is 10,800 KRW. Prior to the launch, MOM's Touch is seeking consumers to try the new products early through pre-orders. Pre-order customers can purchase at a discount of over 30%.
Chef Edward Lee is answering questions at a press conference commemorating the launch of the new collaborative menu "Chef Edward Lee Collection 3 Items" between Mom's Touch and Edward Lee, held on the morning of the 21st at the Shilla Hotel Yeongbingwan in Jung-gu, Seoul. Photo by Yonhap News
MOM's Touch revealed the prices of the two Edward Lee Chef Collection burgers on the 5th. The Edward Lee Cyburger is priced at 7,800 KRW for the single item and 10,200 KRW for the set. This is 2,900 KRW more expensive than the basic Cyburger set. The Edward Lee Beefburger is priced at 8,400 KRW for the single item and 10,800 KRW for the set.
Ahead of the official launch of the two Edward Lee Chef burgers on the 18th, MOM's Touch is holding a special early bird event from the 10th to the 16th at 12 directly managed stores in Seoul and the metropolitan area (DP branch, Seolleung Station branch, Gangnam-daero branch, Seoksu Station DT branch, Sadang Station branch, Myeongdong branch, Hongdae Entrance branch, Hakdong Station branch, Dosan-daero branch, Bangbae Station branch, Garden Yeoksam branch, Terrace Yongsan branch) where only pre-order customers can experience the new products early.
Pre-order applications can be made from 10 a.m. on the 5th through Naver reservation and the official website for the 12 directly managed stores in Seoul and the metropolitan area. Detailed information can be found on the official website and official SNS channels.
Customers participating in the early bird event for the two Edward Lee Chef Collection burgers will receive various benefits. First, a ‘Super Early Bird’ period will be held for two days from the 10th to the 11th of this month, during which customers who complete their visit reservation will receive two Edward Lee Chef Collection burger sets for free.
Then, customers who complete their visit reservation between the 12th and 16th, called ‘Early Bird’ customers, can purchase the two new burger sets at a discount of over 30%. Accordingly, the Edward Lee Cyburger set can be purchased for 7,800 KRW, and the Edward Lee Beefburger set for 8,400 KRW.
Edward Lee, the chef, is posing at a photo event commemorating the launch of the new collaborative menu "Edward Lee Chef Collection 3 Items" between Mom's Touch and Edward Lee, held on the morning of the 21st at the Shilla Hotel Yeongbingwan in Jung-gu, Seoul. Photo by Yonhap News
Meanwhile, MOM's Touch is putting great effort into quality control by conducting quality tests for all franchise stores before the official launch to ensure that the recipes developed by Chef Edward Lee are perfectly implemented nationwide. Starting from the 18th, the Edward Lee Cyburger will be sold at over 1,450 stores nationwide, and the Edward Lee Beefburger will be sequentially sold at about 500 stores nationwide equipped with iron plate cooking facilities.
A MOM's Touch representative said, “We are deeply moved to present a new menu born from countless considerations and trials to deliver Chef Edward Lee’s passion, sincerity, and high-quality taste flawlessly to domestic customers. Unlike other ‘black-and-white chef’ chefs, since there is no domestic restaurant, we hope customers fully enjoy the special experience of tasting ‘Chef Edward Lee’s flavor’ for the first time, which was only imagined before.”
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