VT wins Japan Rakuten 'SHOP OF THE YEAR' Beauty & Fragrance Category Award for 2 Consecutive Years

Comprehensive beauty company VT Cosmetics (hereinafter 'VT') announced on the 4th that it won the Grand Prize in the Beauty & Fragrance category at Japan's largest e-commerce platform Rakuten's 'SHOP OF THE YEAR'.

Rakuten's 'SHOP OF THE YEAR' is the most prestigious award ceremony hosted by Japan's largest e-commerce platform Rakuten. VT received the honor of winning the Grand Prize for two consecutive years, following last year. In particular, in 2023, VT became the first Korean brand to win the Grand Prize in the Cosmetics & Fragrance category, and by winning again this year, it has proven its brand power in the Japanese market.

VT has recently announced consecutive wins at major domestic and international award ceremonies, including Qoo10's 'Qoo10 Awards 2024' and the '2024 Korea Best Cosmetics' Brand Grand Prize. Especially, VT has achieved a cumulative total of 265 awards at various ceremonies hosted by domestic and international beauty media and distributors, solidifying its position as a global brand representing K-Beauty.

A VT representative said, "We are very honored to win the Grand Prize for two consecutive years at the globally prestigious Rakuten 'SHOP OF THE YEAR'." He added, "This is the result of global consumers recognizing VT's product quality and brand value." He continued, "We will continue to contribute to raising the status of K-Beauty through innovative product development and differentiated marketing."

Meanwhile, VT's Lead Shot is a product containing VT's proprietary Cica Lead, which is 14 times thinner than pores. VT continuously releases new products such as the original line, the Color Lead Shot line tailored to different skin types, the T-Extoning line with whitening effects, the PDRN line containing plant-based ingredients, and the Hair Ampoule line extending PDRN ingredients to the scalp. VT conveys the value of 'There is no cosmetic suitable for everyone, but we pursue principles applicable to all' to consumers worldwide.