Selected as Brand Ambassador for Two Consecutive Years
Competing with the Michelob ULTRA Logo
Premium light beer brand Michelob ULTRA sponsors Jin Young Ko.
On the 4th, it was announced that the brand ambassador contract with Jin Young Ko, who is active on the U.S. Women's Professional Golf (LPGA) Tour, has been extended. Jin Young Ko will compete wearing the Michelob ULTRA logo for the second consecutive year following last year. Michelob ULTRA extended the sponsorship considering Jin Young Ko's contribution to strengthening brand awareness and identity, as well as her role in the successful domestic launch.
Michelob ULTRA, which was launched domestically last year, selected Jin Young Ko as a global ambassador and has been conducting marketing with golf as the main theme. This year, the brand will continue to strengthen its differentiated strategy as a premium light beer centered around golf with Jin Young Ko. Beyond the existing golf course channels, it plans to communicate with more golf fans across both online and offline platforms, further solidifying its identity as a premium brand that provides lifestyle value beyond just the product.
Jin Young Ko is a player who has recorded a total of 15 wins over 7 years on the LPGA Tour. She holds the record for the longest period as world No. 1 (163 weeks) in history. She participated in the 2020 Tokyo Olympics and the 2024 Paris Olympics.
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