[Special Stock] PlayD's Sale Process Smooth... $600 Trillion AI Advertising Market Attracts Google Partner Interest

PlayD is showing strong performance amid news that its sale process is progressing smoothly.

As of 10 a.m. on the 31st, PlayD is trading at 6,550 KRW, up 4.47% from the previous day.

According to a media report, KT, the largest shareholder of PlayD, signed a sales mandate contract with EY Han Young and proceeded with the main bidding. The sale target is 70.38% of PlayD's shares. It is known that 3 to 4 strategic investors (SI) and financial investors (FI) participated in the bidding.

The sale price of PlayD is estimated to be around 60 to 70 billion KRW, considering the management premium. PlayD started in 2000 as Naver's search advertising division and was acquired by KT in 2016 for 60 billion KRW.

Meanwhile, PlayD was recently selected as a Google Premier Partner, recognizing its growth potential. In the AI advertising market, expected to be worth 600 trillion KRW, buyers' interest is reportedly focused on the fact that PlayD can introduce advertising solutions utilizing Google's new AI technology to the domestic market.